1. Anybody can place an advertisement on Google but it is very hard to know how much anyone spends there. Because it controls 65% of US web searches Google determines what information surfaces on the web. Google keeps a tight lid on it technology to keep people from gaming the system.
2. If a brand like Amazon advertises with Google when someon goes to type in lets say a book Titled the Blue Eyed Devil since Googles programming determines what will surface from that search if Amazon advertises more than Barnes and Noble, Amazon sites are more likely to be shown first. Many people do not take the time to look through all the search results so the top sites listed are most likely to be clicked.
3.I believe that it was a good move by BP. I dont think they should have spent all that money on advertising alot of it should have went to getting it cleaned up faster but by putting advertising with Google they were providing the public with details about the spill. When the oil spill occured it was during the summer months when many go on vacation to the Gulf of Mexico. Many people would Google search there destination to make sure it had not be affected by the oil. BP provided maps of where they thought the oil would hit and gave a time frame. BP bought dozens of words like "oil spill", "leak", "live feed" and more.
4. It suggests that there are trends in advertising. Right now the trend is advertising on the interent and the site to be on is Google if the brand can afford it. It is a great place for advertising because 65% of the US use Google as their search engine.
5. It suggests that Google has clients that spend lots of money to advertise. Googles revenue depends on how much ad space they can sell to advertisers.
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