Nielsen

1. There are 210 DMAs in the US.
2. The total number for TV households in the US for 2009: 114,456,650 for 2010:114,866,380
3. 307,006,550/ 114,866,380 = 2.67 or about 2 people per TV household.
4. Carbondale is in the Paducah-Cape Girard-Harbrg DMA. This DMA is ranked 78 and in 2009 the number was 393,260 and in 2010 was 399,690.
5. 33,912,910/114,866,380 = 29.5% of households would be reached.
6. If my plan requires me to advertise in Illinois the possible DMA I would use include: St.Louis, Paducah-Cape Girard-Harsbrg,Chicago, and Peoria- Bloomington.