1. Brand or Range ads for this story are the model of the cars.The other types other 50% of their spending would go to sponsorships and events.
2. The media categories that this company used includes video strategy, broadcast, online and social, mobile, magazines, product placement, and film sponsor ships.
3.This means that there were advertisements placed on boadcasts for example at a sporting events, online ads were used at websites like YouTube, and mobile applications were used with podcasts. This is a great for the company because they are using different platforms and this is a great strategy to reach more of the target audience.
4. Both of the companies advertised on YouTube, Facebook, Yahoo. They also advertised on Edmunds.com, AutoWeek, Auto Trends, Car and Driver, and Auto Trader.
5. To promote this company I would have: held a contest and whoever wins recieves an Audi of their choice, I would have used more print ads in more magazines, and since Audi has been centered around its Sportscar Experience Driving School I may have put more emphasis on racing in the advertisements.
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