1. Measured media is the physcial number, property or circumstance which is measured. An example of measured media would be TV, Internet, radio, and print while examples of non measurable media include word of mouth and social media.
2. Amount of money spent on outdoor: 58,900,000 x .20= 11,780,000
11,780,000+58,900,000=70,680,000 Spent for 2011
Percent increase for 2011: 70,680,000-48,900,000=21,780,000
21,780,000/ 78,680,000 =.30 x100= 30% increase
3. Some reasons that hey are cutting is because over 66% of viewers have a DVR in their home and 45% of homes have video-on-demand. There is also a rise on streaming video like Netflix and iTunes. Studios have been experimenting with their TV ads to make them more DVR-proof, by putting black bars in so the viewer knows it's a movie ad and by doubling the number of seconds the title is displayedso that it can still be seen while it is being fast forwarded.
4. They are talking about advertising more on search engine sites like Google and Yahoo. YouTube was also another website that was mentioned. The internet is a great place for advertising. I also think the studios could utilize social websites like Facebook and Twitter to advertise movies. Going to see a movie is expensive and I always wait until a movie has been out for awhile before i go see it because the theatre has $5 movie specials. If this special was ran the first week of the movie release I may be more likely to go.
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