1. Media planners know have know the statistics of buyer behavior and when it comes to what medium to use the media buyer know which one will be best for their target audience.
2. The media field is expected to grow but at a slow pace because businesses are cutting back on spending.
3. media clients are being more cautious when it comes to spending. With the way the economy is today it is more risky to spend more. Media planners in this situation need to be creative and really sell their pitch.
4. If you are a advertising major right out of college you may not have to much trouble finding a job because entry level seem to have higher numbers. The situation seems a little bit more unfortunate for senior media people. It seems like the companies may be hiring within.
5. http://jobview.monster.com/Assistant-Media-Buyer-216744-862-Job-Los-Angeles-CA-90315580.aspx
This job was for an assistant media buyer in Los Angeles. The required skills were must have good math skills , good communication skills, and a pleasant phone manner. Organization and the ability to work on several projects simultaneously is necessary. It also said there would be a media math test given to all applicants.