1. There are 210 DMAs in the US.
2. The total number for TV households in the US for 2009: 114,456,650 for 2010:114,866,380
3. 307,006,550/ 114,866,380 = 2.67 or about 2 people per TV household.
4. Carbondale is in the Paducah-Cape Girard-Harbrg DMA. This DMA is ranked 78 and in 2009 the number was 393,260 and in 2010 was 399,690.
5. 33,912,910/114,866,380 = 29.5% of households would be reached.
6. If my plan requires me to advertise in Illinois the possible DMA I would use include: St.Louis, Paducah-Cape Girard-Harsbrg,Chicago, and Peoria- Bloomington.
Wednesday, September 29, 2010
Monday, September 27, 2010
Math 5 Homework
https://spreadsheets.google.com/pub?key=0AsUfWs2nW3RHdEJlU0pEU2hwd3JsQTlBR3NfaGVibmc&single=true&gid=0&output=html
Wednesday, September 22, 2010
BMW vs. Audi
1. Brand or Range ads for this story are the model of the cars.The other types other 50% of their spending would go to sponsorships and events.
2. The media categories that this company used includes video strategy, broadcast, online and social, mobile, magazines, product placement, and film sponsor ships.
3.This means that there were advertisements placed on boadcasts for example at a sporting events, online ads were used at websites like YouTube, and mobile applications were used with podcasts. This is a great for the company because they are using different platforms and this is a great strategy to reach more of the target audience.
4. Both of the companies advertised on YouTube, Facebook, Yahoo. They also advertised on Edmunds.com, AutoWeek, Auto Trends, Car and Driver, and Auto Trader.
5. To promote this company I would have: held a contest and whoever wins recieves an Audi of their choice, I would have used more print ads in more magazines, and since Audi has been centered around its Sportscar Experience Driving School I may have put more emphasis on racing in the advertisements.
2. The media categories that this company used includes video strategy, broadcast, online and social, mobile, magazines, product placement, and film sponsor ships.
3.This means that there were advertisements placed on boadcasts for example at a sporting events, online ads were used at websites like YouTube, and mobile applications were used with podcasts. This is a great for the company because they are using different platforms and this is a great strategy to reach more of the target audience.
4. Both of the companies advertised on YouTube, Facebook, Yahoo. They also advertised on Edmunds.com, AutoWeek, Auto Trends, Car and Driver, and Auto Trader.
5. To promote this company I would have: held a contest and whoever wins recieves an Audi of their choice, I would have used more print ads in more magazines, and since Audi has been centered around its Sportscar Experience Driving School I may have put more emphasis on racing in the advertisements.
Thursday, September 16, 2010
1. Media planners know have know the statistics of buyer behavior and when it comes to what medium to use the media buyer know which one will be best for their target audience.
2. The media field is expected to grow but at a slow pace because businesses are cutting back on spending.
3. media clients are being more cautious when it comes to spending. With the way the economy is today it is more risky to spend more. Media planners in this situation need to be creative and really sell their pitch.
4. If you are a advertising major right out of college you may not have to much trouble finding a job because entry level seem to have higher numbers. The situation seems a little bit more unfortunate for senior media people. It seems like the companies may be hiring within.
5. http://jobview.monster.com/Assistant-Media-Buyer-216744-862-Job-Los-Angeles-CA-90315580.aspx
This job was for an assistant media buyer in Los Angeles. The required skills were must have good math skills , good communication skills, and a pleasant phone manner. Organization and the ability to work on several projects simultaneously is necessary. It also said there would be a media math test given to all applicants.
2. The media field is expected to grow but at a slow pace because businesses are cutting back on spending.
3. media clients are being more cautious when it comes to spending. With the way the economy is today it is more risky to spend more. Media planners in this situation need to be creative and really sell their pitch.
4. If you are a advertising major right out of college you may not have to much trouble finding a job because entry level seem to have higher numbers. The situation seems a little bit more unfortunate for senior media people. It seems like the companies may be hiring within.
5. http://jobview.monster.com/Assistant-Media-Buyer-216744-862-Job-Los-Angeles-CA-90315580.aspx
This job was for an assistant media buyer in Los Angeles. The required skills were must have good math skills , good communication skills, and a pleasant phone manner. Organization and the ability to work on several projects simultaneously is necessary. It also said there would be a media math test given to all applicants.
Wednesday, September 8, 2010
What Big Brands Are Spending on Google
1. Anybody can place an advertisement on Google but it is very hard to know how much anyone spends there. Because it controls 65% of US web searches Google determines what information surfaces on the web. Google keeps a tight lid on it technology to keep people from gaming the system.
2. If a brand like Amazon advertises with Google when someon goes to type in lets say a book Titled the Blue Eyed Devil since Googles programming determines what will surface from that search if Amazon advertises more than Barnes and Noble, Amazon sites are more likely to be shown first. Many people do not take the time to look through all the search results so the top sites listed are most likely to be clicked.
3.I believe that it was a good move by BP. I dont think they should have spent all that money on advertising alot of it should have went to getting it cleaned up faster but by putting advertising with Google they were providing the public with details about the spill. When the oil spill occured it was during the summer months when many go on vacation to the Gulf of Mexico. Many people would Google search there destination to make sure it had not be affected by the oil. BP provided maps of where they thought the oil would hit and gave a time frame. BP bought dozens of words like "oil spill", "leak", "live feed" and more.
4. It suggests that there are trends in advertising. Right now the trend is advertising on the interent and the site to be on is Google if the brand can afford it. It is a great place for advertising because 65% of the US use Google as their search engine.
5. It suggests that Google has clients that spend lots of money to advertise. Googles revenue depends on how much ad space they can sell to advertisers.
2. If a brand like Amazon advertises with Google when someon goes to type in lets say a book Titled the Blue Eyed Devil since Googles programming determines what will surface from that search if Amazon advertises more than Barnes and Noble, Amazon sites are more likely to be shown first. Many people do not take the time to look through all the search results so the top sites listed are most likely to be clicked.
3.I believe that it was a good move by BP. I dont think they should have spent all that money on advertising alot of it should have went to getting it cleaned up faster but by putting advertising with Google they were providing the public with details about the spill. When the oil spill occured it was during the summer months when many go on vacation to the Gulf of Mexico. Many people would Google search there destination to make sure it had not be affected by the oil. BP provided maps of where they thought the oil would hit and gave a time frame. BP bought dozens of words like "oil spill", "leak", "live feed" and more.
4. It suggests that there are trends in advertising. Right now the trend is advertising on the interent and the site to be on is Google if the brand can afford it. It is a great place for advertising because 65% of the US use Google as their search engine.
5. It suggests that Google has clients that spend lots of money to advertise. Googles revenue depends on how much ad space they can sell to advertisers.
Wednesday, September 1, 2010
A Look at Where Movie Making Dollars Have Gone
1. Measured media is the physcial number, property or circumstance which is measured. An example of measured media would be TV, Internet, radio, and print while examples of non measurable media include word of mouth and social media.
2. Amount of money spent on outdoor: 58,900,000 x .20= 11,780,000
11,780,000+58,900,000=70,680,000 Spent for 2011
Percent increase for 2011: 70,680,000-48,900,000=21,780,000
21,780,000/ 78,680,000 =.30 x100= 30% increase
3. Some reasons that hey are cutting is because over 66% of viewers have a DVR in their home and 45% of homes have video-on-demand. There is also a rise on streaming video like Netflix and iTunes. Studios have been experimenting with their TV ads to make them more DVR-proof, by putting black bars in so the viewer knows it's a movie ad and by doubling the number of seconds the title is displayedso that it can still be seen while it is being fast forwarded.
4. They are talking about advertising more on search engine sites like Google and Yahoo. YouTube was also another website that was mentioned. The internet is a great place for advertising. I also think the studios could utilize social websites like Facebook and Twitter to advertise movies. Going to see a movie is expensive and I always wait until a movie has been out for awhile before i go see it because the theatre has $5 movie specials. If this special was ran the first week of the movie release I may be more likely to go.
2. Amount of money spent on outdoor: 58,900,000 x .20= 11,780,000
11,780,000+58,900,000=70,680,000 Spent for 2011
Percent increase for 2011: 70,680,000-48,900,000=21,780,000
21,780,000/ 78,680,000 =.30 x100= 30% increase
3. Some reasons that hey are cutting is because over 66% of viewers have a DVR in their home and 45% of homes have video-on-demand. There is also a rise on streaming video like Netflix and iTunes. Studios have been experimenting with their TV ads to make them more DVR-proof, by putting black bars in so the viewer knows it's a movie ad and by doubling the number of seconds the title is displayedso that it can still be seen while it is being fast forwarded.
4. They are talking about advertising more on search engine sites like Google and Yahoo. YouTube was also another website that was mentioned. The internet is a great place for advertising. I also think the studios could utilize social websites like Facebook and Twitter to advertise movies. Going to see a movie is expensive and I always wait until a movie has been out for awhile before i go see it because the theatre has $5 movie specials. If this special was ran the first week of the movie release I may be more likely to go.
Subscribe to:
Comments (Atom)