1. A customer that responds to coupons or premiums is
a. brand loyal
b. price sensitive
c.promotion prone
2. a program when the manufacturer pays the retailer for special product product displays, advertisements, or price cuts
billback
cooperative ad program
premium or bonus pack
3. CPM stands for
cost per million
cost per thousand
cost per minute
4. A one time ad placed on a local tv station
frequency
spot ad
reach
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