New York and Company

This store was always somewhere i remember my mom shopping when i was younger so i was always under the impression that their clothes were mom clothes. So i didnt visit it very often. The style of clothes that were on display was light coats for spring, skirts in bright colors, and jewelry. The music playing was songs that you would here on a local pop radio station. This store also sells shoes, belts, under garmets, and purses. The sales people were very friendly and one of the girls that worked there i knew from a previous job. My perception of the store has changed from what it was before, they had things that i really like to wear because i have to dress up at my job and they had nice dress slacks and shirts that were perfect. I am really glad that i went to visit this store because i ended up buying and really nice Easter outfit. I will be shopping there more frequently.

Questions For Exam 3

1. A customer that responds to coupons or premiums is
a. brand loyal
b. price sensitive
c.promotion prone

2. a program when the manufacturer pays the retailer for special product product displays, advertisements, or price cuts
billback
cooperative ad program
premium or bonus pack

3. CPM stands for
cost per million
cost per thousand
cost per minute

4. A one time ad placed on a local tv station
frequency
spot ad
reach